![]() ![]() You’ll see the number of impressions each update makes (how many times it appears on people’s feeds), the number of clicks on the post (both clicks to the URL featured in the post and clicks to your Company Page), and the number of total interactions (likes, comments, shares). The best part about it? LinkedIn will provide you with hard data letting you know how each post performs, so you can easily test to see what works best with your audience. Your LinkedIn Company page can be a great vehicle for promoting your company’s news, updates, blog articles, videos, and any other content pieces you’ve created. Share relevant content your target audience will find helpful and interesting. ![]() ![]() Include relevant keywords and phrases in your company description.Ĭreate inbound links to your LinkedIn Company page by including it on your website and other social profiles. Increase your opportunities for non-branded search by applying the same principles for your website’s SEO to your LinkedIn Company Page: Your brand’s name and logo will show up at the top of their profiles, and further down in their Work Experience sections. When you create a LinkedIn Company Page, each employee of your company can update his or her personal profile to link it to the business’ page. How LinkedIn Company Pages Increase Your Brand Exposure It provides a platform to promote your company’s news, along with measurable statistics to show the effectiveness of your updates. It increases your business’ exposure, both on LinkedIn and in organic search. There are three main benefits of creating a Company Page for your business on LinkedIn: If you fall into the category of people whose company isn’t active on LinkedIn, you could be missing out on some serious digital marketing opportunities. Over the past several months, we’ve noticed that almost everyone we work with has a personal LinkedIn profile, but many smaller businesses do not have LinkedIn Company Pages. ![]()
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